There is a large quantity of information on the web. Search for any topic and there will be millions of websites that have content on the subject of interest. The quality of most of these sites will probably not be very good because there is money to be made on traffic whether the traffic is through a single high quality article or thousands of poor quality pages. It is much easier for scammers to create thousands of low quality pages which are constructed for high search engine rankings, than to provide high quality content.

Google and other search engines have countered these poor quality sites by giving higher rankings to sites that meet whatever secret model they have constructed. This should allow only high quality sites to appear in the rankings and search results have improved over the years. The problem continues to be that there is a lot of junk on the internet and it is hard to tell what is junk and what is truly good information.

The Next Generation Search Engine will need to filter out the junk and only provide the information the person is looking for.

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